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The Effects of Attachment Styles on Consumer Behavior

neuromark February 4, 2024

Attachment theory was established through the work of John Bowlby and important contributions by Mary Ainsworth. This theory suggests that an infant’s social and emotional development is profoundly shaped by their relationship with their primary caregivers. Ainsworth designed “The Strange Situation Experiment”, which observed that infants and children develop basically three distinct styles of attachment with their caregivers: Secure, Anxious and Avoidant.

2024 Consumer Psychology and Trends

neuromark February 1, 2024

Consumer-related motives can be divided into physiological and psychological. This distinction also shows the relationship between motives and needs. Physiological motives stimulate movements that are linked to the basic functions of the body. Psychological motives, on the other hand, stimulate emotional and mental movements. Perception is the acquisition of information about the existence of an event or object through the senses. Every person gives meaning to all stimuli in the environment. Consumers perceive information from their environment. However, everyone’s perception is different and personal experiences, beliefs and values influence perception.

The Effect of Light on Human Psychology and Brain

neuromark February 1, 2024

When we are less exposed to light during the winter months, we may face various psychological and physiological difficulties. The human eye perceives visible light at wavelengths between 400 and 700 nanometers. This light emitted from the light source is reflected from objects depending on factors such as color temperature, vibration frequency, color rendering index (CRI), brightness and interaction with various substances. These reflections create different contrasts, reach the eye and affect people’s physical and psychological health.

User Experience & Neuromarketing

neuromark February 1, 2024

Throughout history, human-centered approaches have been adopted to improve efficiency and deliver a better product, service or interface. Developed in 1993 by Donald Norman, this concept involves the interaction of the end user with every aspect of a company, services and products. Starting from the decision to download a mobile app, encountering the app, interacting with the app, using the app components and realizing the purpose of downloading the app are all examples of a user experience process.

Personalized Perception

neuromark February 1, 2024

Each individual’s perception may react differently to the same event or situation. For example, even two people who see the same picture may have a different perception due to their personal background, emotional state and previous experiences. Therefore, perception is personal and varies between individuals. Perception is a cognitive ability to capture, process and actively make sense of information received through our senses.

New Year & Emotions

neuromark February 1, 2024

The New Year brings with it a biological and psychological transformation for all living beings on earth. When we look back over the past year, all our experiences have become more concrete and concise. Each of us has walked different life paths in this past year. Some of us have faced an intense workload, others have experienced moments of great excitement. On the other hand, for some of us, it has been an extremely challenging year. However, if we can read these lines here, it means that no matter what life has brought us, we have somehow managed to survive and move forward.

The Importance of Colours in Neuromarketing

neuromark February 1, 2024

The color of the year has been chosen! Pantone Color Institute has determined the color trend for 2024 and announced this year’s main color as “Peach Fuzz”. This color will bring a breath of fresh air to any space, creating a vibrant and modern atmosphere like a fresh peach fuzz.

The Sense of Smell and Memory

neuromark February 1, 2024

The amygdala, known as the source of emotions, and the hippocampus, known as our memory and learning center, are located in the limbic system. The olfactory bulb, stimulated by odor molecules, carries odor-related information to both the limbic system and the olfactory cortex in a straightforward way. Thus, our sense of smell adds a more emotional dimension to our memories than our other senses. The research conducted by neuroscientist Dr. Rachel Herz from Brown University has shown that memories triggered by odors are as accurate, detailed and vivid as those triggered by our senses of sight, hearing or touch. However, memories triggered by odors were found to be more emotional than those triggered by other senses.

The Sense of Smell and Emotions

neuromark February 1, 2024

Our sense of smell is more closely related to our emotions than our other senses, thanks to its direct connection to the limbic system and the amygdala. Compared to our other senses, our olfactory system is the first sense to develop in the womb and completes its development at 12 weeks. In other words, we all start learning about smells even before we are born, in the womb, in the amniotic fluid. Research has shown that what mothers consume during pregnancy affects the baby’s smell and taste preferences. In addition, it is known that the culture we belong to has a great influence on our smell and taste preferences.

Olfactory Perception and Neuromarketing

neuromark February 1, 2024

According to research conducted by world-renowned neuroscientist Dr. Rachel Herz of Brown University, when participants were asked which of the senses of sight, hearing and smell they would be willing to give up, 84.6 percent of the participants preferred to give up their sense of smell, which is considerably higher than those who preferred their sense of sight and hearing. What exactly is the sense of smell that many people would rather give up than their sense of sight and hearing?

Learning and Neural Basis of Learning

neuromark January 29, 2024

From a very early age in the life cycle, we are integrated with the act of learning in order to sustain vital activity. In fact, some learned behaviours are so ingrained in our neurons that they become reflexes over time. Learning is a psychological process and involves cognitive, emotional and social factors.

Neuroscientific Foundations of Mother-Child Relationship

neuromark January 29, 2024

Many literary works, music and movies have been produced on the relationship between mother and child, which is a meaningful bond. This bond has a quality that, despite its definition, is still poorly understood and baffles outside observers.

The Effects of Attachment Styles on Consumer Behavior

2024 Consumer Psychology and Trends

The Effect of Light on Human Psychology and Brain

User Experience & Neuromarketing

Personalized Perception

New Year & Emotions

The Importance of Colours in Neuromarketing

The Sense of Smell and Memory

The Sense of Smell and Emotions

Olfactory Perception and Neuromarketing

Learning and Neural Basis of Learning

Neuroscientific Foundations of Mother-Child Relationship

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