”A JOURNEY TO SUBCONSCIOUS AND TO THE WORLD OF EMOTIONS”
NeuroMark is a market research company aiming “to define Consumer’s Sophisticated World better” for you by using the most accurate tools of the neuromarketing method as well as offering scientific and concrete suggestions.
In Turkey, only NeuroMark measures brain waves using the Event-Related Potentials (OIP) method by using EEG measurement technology. It measures emotions through Personalized EMONET and it also measures attention, excitement and likeability based on the Online Eye Tracking System. In addition to this, NeuroMark performs Mood Analysis with sound.
By presenting the stimuli (brand, product, concept, logo, name, price, advertisement, etc.) that are required to be tested with the Event-Related Potentials (ERP) to the target audience, it not only measures the levels of attention, mental workload and likability, but it also associates concepts and images with consumer perceptions. It presents the obtained findings through statistical significance within scientific limits, excluding estimation or interpretation.
By using personalized EMONET, it performs Personalized Mood Analysis based on a maximum of 16 emotions.
We use special measurements such as Selection Fixation, Level of Engagement, Keystroke Dynamics and Heart Rate in Online Eye Tracking System. By using this technology attention, awareness, excitement, suitability and usability scores are measured.
In Sound Mood Analysis, emotional states such as “irritability, fear, boredom, disgustness, sadness, happiness” are measured by the sequential subjectivity method based on sound recordings.
The results obtained by EMONET and the Event-Related Potentials Method have 95% confidence rate.
Our expert neuroscience team and our experienced market researchers, we carry out each of our project meticulously within the ethical standards by a reliability rate to +95%.
NeuroMark breaks new ground in neuro-researches in Turkey. All types of research which are performed by traditional methods can be realized by NeuroMark’ products such as Event Related Potentials, EMONET and Online Eye Tracking.
NeuroMark’s neuro-measurements and analysis are carried out by neuro engineers. Special devices in medical standards are used in EEG measurements. Moreover, individualization is applied by EMONET and Online Eye Tracking System.
Accurate and effective marketing strategies are formed by market researchers who have more than 25 years of work experience.
EMONET and Online Eye Tracking studies are realized by online methods in the participant’s natural environment.
Ayazağa Mahallesi
Dereboyu Cd. Meydan Sk.
Veko Giz Plaza 85 No: 20
34396 Maslak- Sarıyer/İstanbul
Phone. +90 530 935 44 82
Email. [email protected]
Web. www.neuro-mark.com
Journey to the World of Emotions through EMONET
Disclaimer © Any material available on this site belongs to Neuromark
