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Neuropsychological Basis of Anger

Anger is an emotion that can be seen in every aspect of life. The urge to anger is a type of emotion that can occur due to a minor inconvenience, can be caused by a number of personal problems and can turn into rage over time. The uncontrolled release of anger can lead to negative situations and consequences. When dealing with anger, it is important to understand the person’s living standards, personality traits, past experiences, the way he/she expresses emotions and past traumas. The feeling of anger can be influenced by external factors or internal factors.

The Effects of Anxiety on the Brain

Certain situations that we face at different moments of everyday life can cause anxiety. This feeling can affect the present moment, sometimes at work, sometimes in public or worrying about the future. Anxiety is an emotion that drives us and can have negative effects. Anxiety is a state in which the body and brain perceive threat or danger, real or imagined. Anxiety is defined as an extreme degree of worry and is considered one of the most common responses to stress.

October 29th Republic Day’s Impact on Our Emotions

October 29th Republic Day is our national holiday celebrating the founding of our country and commemorating the day the country began to be governed as an independent republic. It has great meaning for every member of society. This meaning can also affect our feelings and thoughts and reactions. In this article, we explain the meaning and effects of October 29th Republic Day on our brain and emotions. 

The Role of Attention Span in Neuromarketing

Attention is the ability to identify and focus on relevant stimuli. Through attention, we can orient ourselves to important stimuli and consequently, react. This mental skill is extremely critical and is an integral part of our daily lives. Attention is a complex process that we use in almost all of our daily actions. Through long-term studies, researchers and scientists have determined that attention is not a single process, but is actually a series of sub-processes.

The Impact of Climate Change on the Brain and Psychology

Climate change stands out as one of the most serious challenges of the 21st century. With the increasing concentration of greenhouse gases, noticeable changes are occurring in temperature averages and constituent densities of the atmosphere. These rapid changes reflect a worsening trend that living beings will have difficulty adapting to.

The Role of Excitement in Neuromarketing

Emotions play a huge role in our lives, don’t they? Sometimes it can feel as if we treat our emotions and emotional experiences as if they are distant from our brains and our lives. But in fact, from the water we drink to what we look at, there is an emotional experience. The analysis process in the brain is a combination of observation, emotion, thought and behavior. In this week’s blog post, we will discuss the emotion of excitement. The emotion of excitement is associated with multiple areas of the brain.

Happy World Coffee Day!

Coffee is a drink that has always been in our lives. Most of us have various excuses to drink coffee during the day. We like to drink coffee because besides the pleasure and physical need we get from it, the emotional impact of coffee is much stronger…

The Impact of Seasonal Transition on the Brain

Some people may experience seasonal affective disorders, called SAD, especially as winter approaches and daylight hours diminish. This can include symptoms such as lack of energy, depression, fatigue and weight gain. Depressed mood can have many causes, especially in the fall and winter. However, the decrease in sunlight is known to be the most important factor triggering seasonal depression. This leads to an imbalance in the hormones melatonin and serotonin.

Neuropsychology of Happiness and Its Role in Neuromarketing

Happiness is a combination of many factors, including brain chemistry, neurotransmitters, communication between neurons, genetic predisposition and environmental factors. Happiness is a complex experience. The most important neurotransmitters associated with happiness are serotonin, dopamine and norepinephrine. Serotonin regulates mood, while dopamine is associated with reward and pleasure.

Back to School and Biological Rhythm

Returning to school can interfere with the biological rhythm because it can change students’ and teachers’ daily lifestyles and sleep patterns. Biological rhythm involves natural physiological and behavioral change that repeats in a 24-hour cycle. These cycles include various biological functions such as body temperature, hormone secretion, wakefulness and sleep. Especially after holiday periods, it can affect students’ biological rhythms because during the holidays students often have a more liberal sleep and living pattern. This can affect the body clock and biological rhythm.

The Brain Chemicals and Neuromarketing

Brain chemicals are chemical compounds that play an important role in the nervous system. Brain chemicals regulate communication between nerve cells and the functionality of the nervous system. These chemicals control the functioning of the nervous system by transmitting the stimulation of one neuron to other neurons or target cells. Today, the function of many chemicals in our nerves such as serotonin, noradrenaline (norepinephrine), dopamine, endorphins, oxytocin, vasopressin, acetylcholine, GABA, histamine is known. Of course, there are still mysteries about the reactions and pathways through which these chemicals work.

Neuroscientific Origins of Our Taste Perception

Taste perception is associated with several areas in the brain and the processing of taste perception takes place in different regions. Basic tastes such as sweet, salty, sour and bitter, which are key components of taste perception, are perceived by taste buds (papillae) on the tongue and processed by taste receptors in these taste buds.