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Unfortunately, the facts and myths about the ‘Facial Emotion State’ method, which has come to the forefront among neuromarketing methods in recent years, are confused with one another. As in every field of neuromarketing, there are information and perception inaccuracies in this field, and the method is applied and defined in different ways.
Some of our neurons are activated when we move, while others are activated when we see other people moving. This means that we unconsciously imitate the movements of other people and share their experiences. ‘Mirror Neurons’, which are within the field and knowledge of neuroscience, were first discovered in the motor planning region of the brains of macaques, a monkey species.
We express our thoughts and feelings through our facial expressions and body language as well as through speech. Non-verbal expressions are perhaps as important as the verbal expressions we use in interpersonal communication.
We, as researchers, constantly ask the same question ‘Why is Research Done’ and answer this question on our own. The essence of the question, that is, the fuel of the research, is information and the purpose is to collect the information in the most accurate way possible. The most important thing on which to focus is to get to work with Research Companies and experts who will use the right method and apply it in the most reliable way.
As a result of increasing competition conditions, the need for differentiation, the need to gain new customers and the activities to retain the customers are pushing businesses to consumer-oriented marketing approaches. In the past, the next generation marketing trends were data-driven marketing, guerrilla marketing, integrated marketing, word of mouth, and viral marketing.
In order to measure consumer behaviour and brand perceptions of customers; the marketing experts, brand managers, advertisers, and market researchers have recently begin to prefer Neuroscience Research, which pinpoints the underlying emotional and rational factors that influence the brain’s decision-making process.
Grown and consumed for more than 600 years in Anatolia, the Turkish coffee is a very special flavour in our lives. It is a traditional beverage, to which perhaps the utmost meaning, the utmost affection and the outmost stories are attributed.
Throughout human history, countless disciplines have tried to unravel the mystery of human behaviour by using conventional and experimental methodologies. Though, these methods have always been insufficient and inefficacious to correctly interpret the human behaviour, which has a direct link to the working of the brain.
People may laugh out of happiness, anger, boredom, or just to look sympathetic to others. Whatever the reason is, laughter has a tremendous positive affects to the body and soul.
There are seven basic universal emotions: fear, anger, joy, sad, contempt, disgust, and surprise.
Neuromarketing is a brain-based research method that uses techniques in neuroscience to understand the human brain’s response to the presented stimuli. Its main purpose is to better understand and predict the unconscious behaviour of consumers.
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