The Relationship Between Memory and Neuromarketing
If we were trying to fit memory into one place, we would probably need to use the whole body. Memory works continuously as a complex function of the brain and can be influenced by a variety of factors. Memory is a cognitive process by which experiences, knowledge and learning are stored and can be recalled over time. It is through the ability to remember, store and recall past experiences that people can maintain their ability to learn, solve problems and carry out daily activities. Memory consists of three stages, generally recognized as the three main components; encoding, storage and retrieval.