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The Relationship Between Memory and Neuromarketing

If we were trying to fit memory into one place, we would probably need to use the whole body. Memory works continuously as a complex function of the brain and can be influenced by a variety of factors. Memory is a cognitive process by which experiences, knowledge and learning are stored and can be recalled over time. It is through the ability to remember, store and recall past experiences that people can maintain their ability to learn, solve problems and carry out daily activities. Memory consists of three stages, generally recognized as the three main components; encoding, storage and retrieval.

How Summer Love Affects Our Brain

For many people, the summer months represent rest and renewal. The memories we make during the summer provide us with motivation and energy during the long winter season. For example, we all have a summer love that we cannot forget. So what makes summer love unforgettable? What are the chemical processes of summer love in our brain?

The Relationship Between Proprioception and Neuromarketing

Proprioception is the sensory experience by which humans perceive and internally experience stimuli from the external environment. We perceive the world around us through our five senses and these perceptions are processed by the brain. This process of sensory perception and inner experience is called “proprioception”. We need proprioception in order to perceive our bodies as “our own”, as appropriate to us.

The Impact of Changing Attention Span in the Brain on Market Research

Technology is widely used in many aspects of life today, and digital devices and services such as computers, smartphones, tablets, social media platforms, etc. contain elements that can constantly demand our attention. However, some negative effects can also be observed due to the overuse or misuse of technology.

The Aesthetic Brain: What is the Essence of Our Perception of Aesthetics?

In human history, the evolution of intelligence is a major milestone. The evolutionary process has resulted in humans to develop the ability to think, to acquire the ability of abstract thinking and to create complex cultural structures. However, the evolution of intelligence is not limited to the development of practical skills and problem-solving abilities. The role of creative expressions such as music, painting and arts is of great importance in human sociocultural evolution. Human awareness of the phenomenon of aesthetics has also developed along with these fields.

7 Steps on How to Implement EMONET

It is a brain-based neuromarketing method. Unlike traditional research methods, it provides precise results within a 95% confidence interval.

Emotions Affect Memories, Memories Affect Consumption Preferences…

During the summer months, dopamine levels rise for many people around the world. For most people, summer is a time when they feel more energetic, lively and positive emotions due to the sunny and warm weather. Outdoor activities, vacations, social environments support people to be more active. People experience not only psychological but also behavioral and cognitive changes. People remember their memories more clearly during the summer months and the intense emotions during these months have an impact on memories.

The Role of Artificial Intelligence in Market Research

Market researchers play a crucial role in collecting, analyzing and interpreting data to provide meaningful insights and recommendations to businesses. While AI can help automate certain tasks and processes, it cannot fully replace the skills and expertise of market researchers.

Reliable Methods of Neuromarketing in Election Research

These days, the word “election” is at the center of our lives. We almost go to bed with the election and get up with the election in our minds… While those of us living in Turkey are interested in every aspect of the election, the results of the election surveys are also on the agenda of the media.

Neuroscience Gains Strength in Election Research

‘Neuroscience’ is one of the most advanced technologies we have today to explore new possibilities in a world where people cannot think what they feel, express what they think and do what they say.

Is A Strong Mind Possible with Neuroplasticity?

Our brain that is between our ears, weighs an average of 1300 to 1400 grams and is the most complex system known in the universe: “The number of neurons in the brain is around 100 billion, at least as many as the number of stars in the Milky Way Galaxy.”