Neuromarketing, with the help of various brain imaging techniques, analyzes the activity of neurons in the brain at the decision-making stage of people, and quantifies the degree and reason for the reaction to the stimuli subjected. At the same time, by integrating the techniques into sales and marketing, it enables marketing strategies to become more effective. Neuromarketing, which analyzes the subconscious reactions of consumers, offers significant advantages by creating a common language in sales processes.

User experience (UX) encompasses a user’s interactions with a brand’s product or service. These interactions range from browsing a website to using a mobile app. UX focuses on the tasks that users perform for specific purposes and the experiences they have during these processes. Ease of access to information, a well-structured information architecture, clear and intuitive navigation, learning speed and visual design are key components of UX.

Although the concept of brand has similar qualities for both consumers and producers, it has different meanings. Consumers and producers view the brand from different perspectives. While most of the time brand equity is analyzed from the consumer perspective, this study will present a different perspective by adding the producer’s perspective on brand equity to the consumer-based brand equity. Therefore, in addition to consumer-based brand equity, this study will also examine producer-based brand equity.

In this week’s blog post, we will talk about the intersection of neuromarketing and music, one of the most powerful ways of expressing oneself. Music has an important place in the field of neuromarketing as an effective means of expressing our emotions. In this article, we will examine how emotions expressed through music are used in neuromarketing strategies and how these two fields interact with each other.

Cinema is a multi-layered art form that can affect our neuropsychological structure in various ways. Research has shown that different parts of our brain are activated while watching a movie, and as a result, the movie mimics the structure of consciousness. This imitation of consciousness makes it possible for cinema to have a profound effect on the human mind. The nature of these effects through cinema and how they occur is one of the main research topics of the emerging field of neuro cinema.

Hello, in this week’s blog post, I’m going to talk about an innovative field that you may have never heard of before, or maybe you don’t even know if it exists: Neuro fashion. So, what is neuro fashion and how can we bring these two important fields together? What can we do by combining neuroscience and fashion? In this article, we will explore the potential of this extraordinary field and offer ideas on what might be possible in the future. If you are ready, let’s step into the world of neuro fashion!

Aesthetics has left a deep mark on every aspect of human life and played a central role in the development of cultures and civilizations. Since ancient times, people have developed different ways to shape the pursuit of beauty and the understanding of aesthetics. For example, in ancient Greece, the concept of ideal beauty was created using mathematical principles such as the golden ratio in sculpture and architecture. These principles reflect a search for both physical and spiritual balance.

Product design brings together knowledge from different disciplines, including engineering, marketing, user experience (UX) and industrial design. The tools and methodologies used can vary depending on the complexity of the design, the dynamics of the industry and the desired outcome. Product design combines creative thinking with engineering knowledge and aims for both customer satisfaction and commercial success. The aim of product design is to direct and create consumer demand in targeted markets and to have a high market share in a competitive position. It should aim to create high-tech products equipped with innovative and creative features.

Social media marketing is all the activities that brands carry out to promote their products and services and increase their sales by connecting with their target audiences through social media platforms. In the digitalized age, developing an effective marketing strategy for brands and businesses is a constantly changing process. Social media has become one of the most critical elements of this change.