The field of marketing, where human behavior and emotions are at the forefront, is constantly changing. It is becoming increasingly difficult to understand the psychology of the consumer and to observe their reactions in daily life. New marketing fields are constantly emerging for this purpose.

With the acceleration of technological advances, visible changes are taking place in the structure of society in the 21st century. These changes have a direct impact on consumers’ behavior and purchasing decisions. This new structure leads to significant changes in consumers’ preferences, shopping habits and brand loyalty. This situation requires businesses to adapt their marketing strategies and adapt to technological innovations.

The food and beverage industry strives to understand and manage consumers’ reactions. At the same time, businesses aim to gain competitive advantage by developing new flavors or changing the taste of existing products. Taste research dates back to ancient times to determine the taste of foods. Especially during the Roman and Ottoman Empires, tasters or taster’s were employed to take precautions against poisoning attempts.

Many of our evaluations of consumption are linked to our perception of the elements around us. Marketing is fundamentally based on these perception processes. Perception relates to the process by which we observe various stimuli in our environment, such as people, objects, smells, sounds, movements, tastes and colors. It can be defined as the process of interpreting and making sense of our sensations.

Holidays offer an important opportunity to see our family and loved ones, whom we neglect in the hustle and bustle of busy city life. Experts emphasize that spending time with our loved ones by going out of the routine habits of holiday visits positively affects our mental health. In addition, holidays contribute to people coming together emotionally, intellectually, joyfully, discursively and in action. This special period of time increases feelings of love, respect, peace, brotherhood, happiness and sharing, while reducing selfishness, self-interest and separation.

The word neuroplasticity was first used by Polish neuroscientist Jerzy Konorski in 1948 to describe changes observed in neuronal structures.

Today, it is generally accepted that political leaders use both rational and emotional communication strategies to influence voter behavior. Research shows that emotional factors are only as influential as logical factors in voters’ decision-making processes. Although the historical origins of emotional manipulation in favor of power date back to ancient times, recent scientific research has made the use of these strategies more sophisticated and effective.

Happy March 22nd World Water Day. This week we will focus on the important effects of water on the brain, which is of great importance for almost every living thing on earth. First of all, we will talk about the history of World Water Day. The resolution adopted by the United Nations in 1993 is an important step to focus on the growing problem of clean water worldwide.

In a changing world, our emotions and the ways we express them have also changed. Especially in the last three years, psychologists’ detailed explanations of emotions, experiences and human nature on social media platforms have made the masses question their selves and even their emotions. Thousands of people have benefited from therapy services. It was realized that emotions are not a weakness, but rather a keystone of human nature. Today, not only emotions have been recognized. At the same time, the way we express them has also come to the fore. It has become popular to express emotions in social settings, within the family and even within companies.