This week, we will explain the importance of personalized neuromarketing and how it increases the reliability rate of the findings obtained as a result of measurement.

Personalization means offering services and products based on individuals’ specific needs and preferences. As an important component of marketing, personalization allows for tailored offers for each customer. In this way, customer satisfaction can be increased, conversion rates can be increased and more effective marketing campaigns can be carried out. Every customer has different interests and tastes. Personalization allows customers to be directed to the right service or product by analyzing their wishes on a large scale. Personalization provides many advantages for both consumers and companies, and a marketing strategy should be created with a detailed analysis.

Today, it has become almost impossible to trade without digital technologies. The spread of the digital world and the concept of “e-commerce”, which is one of the biggest advantages of the internet and accepted by the masses, has become an indispensable part of trade and our daily lives. The digitalization process in commercial sectors has progressed much faster than expected. The digital world, which covers a wide range from product and service production to payment methods, accompanies us in every aspect of our lives.

In modern marketing understanding, the factors that influence consumer buying behavior are considered under four main categories: cultural, personal, social and psychological. These factors play a central role in understanding consumer behavior and shaping marketing strategies. Consumer behavior is influenced by a number of individual and non-individual factors. Individual factors include needs, motives, perceptions, attitudes, experiences, self-concept and values. Marketing managers use psychological methods to understand and evaluate consumers’ emotional responses to products and services and the motivations behind their purchasing decisions. The gender factor has both a psychological, biological and sociological basis. In this blog post, we will compare the male and female brain.

Scientific innovations, technological advances, economic developments, social events and political changes in the world we live in affect people’s lifestyles and cultures. These factors significantly affect the shaping of individuals’ lives, their adaptation to the social environment, their communication preferences, emotions, feelings and shopping behaviors, and create different eras. Various phenomena and events that occur in each generation (different social and economic opportunities and challenges, changing uses of technology, different social perceptions) cause generations to have different lifestyles and make different choices; each generation grows and acts according to the realities of its time period.

As humans, we can say that there is an emotion behind almost all of our behavior. Especially if we consider that our emotions are our automatic responses to stimuli, we make decisions on autopilot.

Hello, in this week’s article we will examine the relationship between an impulsive brain and buying behaviors. Impulsivity refers to uncontrolled and unplanned behavior that an individual does suddenly and without thinking, often without control. Such behaviors are driven by strong internal impulses and cause the person to act without considering the long-term consequences or effects.

Holidays offer an important opportunity to see our family and loved ones, whom we neglect in the hustle and bustle of busy city life. Experts emphasize that spending time with our loved ones by going out of the routine habits of holiday visits positively affects our mental health. In addition, holidays contribute to people coming together emotionally, intellectually, joyfully, discursively and in action. This special period of time increases feelings of love, respect, peace, brotherhood, happiness and sharing, while reducing selfishness, self-interest and separation.

In this week’s article, we will continue to talk about the components of brand loyalty. In our previous two articles, we focused on the neuroscientific foundations of brand loyalty. In particular, we mentioned that customer brand perception is based on empathy. Empathy is not just about understanding and sympathizing with another person; it is also about forming a bond with that person.

In our previous blog post, we touched upon the neuroscientific foundations of consumer brand loyalty. In particular, we emphasized the role of empathy and mirror neurons. In this week’s blog post, we will focus on the cognitive foundations of consumer loyalty. We will also provide detailed information about the strategies used to ensure customer loyalty. In his research, Oliver developed a four-stage model of the customer loyalty process. According to this model, customers develop a cognitive loyalty in the first stage, then they move to the emotional stage. Then they reach the behavioral loyalty stage and finally move to the action loyalty stage (Oliver, 1999: 35).

Brand loyalty is when customers continue to prefer the same brand even when other brands offer similar products or services. Customers not only continue to interact with and shop from that brand, but also associate their positive emotions with it.

Scientific research is knowledge production activities carried out with the aim of increasing the current level of knowledge and improving the quality of life in situations that people can perceive through their five senses. Various scientific research methods are used to produce knowledge for this purpose. Scientific research can be carried out with many different methods.