Today, it has become almost impossible to trade without digital technologies. The spread of the digital world and the concept of “e-commerce”, which is one of the biggest advantages of the internet and accepted by the masses, has become an indispensable part of trade and our daily lives. The digitalization process in commercial sectors has progressed much faster than expected. The digital world, which covers a wide range from product and service production to payment methods, accompanies us in every aspect of our lives.
E-commerce has multiple components. Various payment systems are used for the secure realization of e-commerce transactions. These systems include credit cards, digital wallets (PayPal, Apple Pay), bank transfers and other digital payment methods. They are virtual versions of a physical store. Consumers can browse, order and pay for products through these stores. Effective digital marketing strategies are essential for the success of e-commerce. Techniques such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, email marketing and content marketing are used.
Especially at the point of digital marketing, neuromarketing can facilitate e-commerce. Neuromarketing is defined as the measurement of neural and physiological signals to gain insight into customers’ decisions, preferences and motivations.
By analyzing how users navigate a website and which elements attract their attention, neuromarketing ensures that web design is user-friendly and effective. This can increase conversion rates. Again, neuromarketing techniques can help understand how consumers react to product pages, advertisements and the shopping experience in general.
Developing personalized marketing strategies based on consumers’ individual preferences and emotional responses can increase customer loyalty and boost sales. How products are presented, priced and packaged can influence consumers’ purchasing decisions. Neuromarketing can help optimize these processes.
Reference: Psychologist Merve Altındağ
Marangoz, M. (2011). Girişimciler için sınırsız ticaret: E-ticaret.
KANTARCI, Ö., Özalp, M., Sezginsoy, C., ÖZAŞKINLI, O., & Cavlak, C. (2017). Dijitalleşen dünyada ekonominin itici gücü: E-ticaret. Tüsiad Yayını.
