Aesthetics has left a deep mark on every aspect of human life and played a central role in the development of cultures and civilizations. Since ancient times, people have developed different ways to shape the pursuit of beauty and the understanding of aesthetics. For example, in ancient Greece, the concept of ideal beauty was created using mathematical principles such as the golden ratio in sculpture and architecture. These principles reflect a search for both physical and spiritual balance.
Today, aesthetics has gained a new dimension through technology and media. The understanding of aesthetics has evolved in fields such as digital arts, fashion and interior design, and different cultural aesthetic norms have come together in a globalizing world. With the rise of social media, the aesthetic preferences of individuals in their daily lives have turned into a kind of performance art.
Neuro architecture is a discipline that examines how the physical environment around us can change our brain and thus our behavior. The main goal of neuro architecture is not only to ensure that spaces are functional, but also to address the emotional and mental needs of users. Therefore, the user experience is of paramount importance in neuro architecture; individuals’ interactions with spaces and the emotions these spaces evoke in them are at the center of the design process. This approach offers great potential to create more humane, user-centered and livable environments in future building designs.
To achieve these goals, neuroarchitecture draws on a variety of disciplines, combining data from fields such as psychology, neuroscience, architecture and ergonomics. This discipline studies the effects on the brain of elements such as natural light, color palettes, material choices, acoustic arrangements and indoor plants. For example, a properly designed office environment can increase workers’ attention levels, stimulate creativity and improve work efficiency. At the same time, architectural designs with right angles or sharp edges can create more tension over time, while other spaces with rectangular forms can feel less enclosed than square plans. Similarly, neuroarchitectural applications in hospitals can accelerate patients’ recovery processes and improve overall health outcomes.
In summary, when neuromarketing techniques and neuro-architectural goals are combined, modern spaces can be built in accordance with human aesthetics.
Reference: Psychologist Merve Altındağ
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