Think about your brain – you will immediately say that it is like no other organ. Of all the human organs, the brain is the last to be demystified. The discovery of its anatomy and functions spans millennia.
Today, the neuroscientific study of the brain is an unfinished adventure and still very mysterious. Yes, our brain is different from all our other organs; it does not beat like our heart, it does not expand and contract like our lungs, it does not secrete visible substances like our bladder and intestines. But it is what keeps us alive, it is the center of consciousness, it is not ordinary at all…
Now let’s take a short trip to our brain:
Our brain, which weighs an average of 1300-1400 grams, has an extremely compact structure. When all the folds in the brain are flattened, it covers an area of about 2300 cm.
There are 100 billion nerve cells in our brain. These are the neurons that regulate heartbeat, breathing, blood pressure, control hunger, thirst, sex drive, sleep patterns.
10 billion transmitters are generated every moment. The signals carried by nerve cells travel extremely fast on neurons.
Our brain makes up 2% of our body but consumes 20% of our oxygen.
Our primitive and middle brain is 500 million years old, while our new brain is 3-4 million years old.
We use all of our brain, not just 10% of it. Brain imaging techniques show that every region of the brain is actively working.
It is the center of our emotions that govern our behavior.
It is responsible for what we know and what we don’t know.
Our brain is selective. Although it is constantly recording an enormous amount of information, it selects only a tiny fraction of this information for processing.
Every brain is unique. The differences in each brain allow each individual to have unique personalities.
Although the brain cells in our brains do not reproduce, they can change, meaning that brain tissue can be strengthened and developed like a body muscle, depending on how much it is exercised.
Fortunately, we do not lose brain cells as we age, and we can regenerate the lost ones by activating them.
The characteristics of our brain:
It is egocentric
Likes contrasts
Loves what is understandable
Remember the beginning and end of processes, the in-between boils away
Visual
Emotional
Loves stories
Neuroscience research has been developing at an ever-increasing pace in recent years, illuminating the complex mental and emotional processes of the brain. In this context, Electroencephalogram (EEG, brain electrical activity) and functional Magnetic Resonance Imaging (fMRI, brain blood circulation) methods, which allow the measurement of brain activity without causing any pain or damage to the subject, are the most important scientific tools at the disposal of neuromarketing.
Considered as a new generation method in today’s marketing world, ‘Neuromarketing’ is the neurological and physiological study of the mind’s subconscious reactions to various stimuli. Today, it has been scientifically proven that the unconscious mind is very effective in consumer decisions. Using this method, consumers’ unconscious perceptions, tastes, preferences, reactions and purchasing tendencies are scientifically measured.
The main advantage of the neuromarketing method is that it offers the opportunity to look at the consumer world from a broad perspective by shedding light on the parts that remain in the dark in consumer attitudes and behaviors. Technologies such as EEG, Mobile EEG, Eye Tracking, Facial Emotion Matching and Galvanic Skin Resistance are used for measurements in neuromarketing research.
“The brain loses millions of cells every day, and lost brain cells can be replaced” – Amy Cuddy” Presence
“The number of nerve cells is the same at 70 as it is at 20” – Amy Cuddy Presence
“We are not thinking machines that feel, we are feeling machines that think” – Antonio Damassio”
The transfer of 100 billion cells into a machine, immortality, is just around the corner…
Reference:
Carter, Rita. Beyin Kitabı (s.38,39). Alfa Yayınları.
Cuddy, Amy. Presence (p.352). Little, Brown and Company. (01/30/2018).
