Product design brings together knowledge from different disciplines, including engineering, marketing, user experience (UX) and industrial design. The tools and methodologies used can vary depending on the complexity of the design, the dynamics of the industry and the desired outcome. Product design combines creative thinking with engineering knowledge and aims for both customer satisfaction and commercial success. The aim of product design is to direct and create consumer demand in targeted markets and to have a high market share in a competitive position. It should aim to create high-tech products equipped with innovative and creative features.
In the long and arduous process of product design, there are elements that need to be considered. First of all, during the research and analysis process, the needs and desires of the target audience are analyzed. Then the first designs are made with idea development. Selected ideas are elaborated and digital or physical prototypes are created. At this stage, it is tested whether the design is aesthetic, functional and manufacturable. During the testing process, neuromarketing tools can test the impact of the product on the consumer with scientific and safe methods. Especially user-oriented designs can be analyzed emotionally.
Neuromarketing analyzes the impact of sensory elements such as color, shape, sound and touch on consumers. Careful selection of these elements in product design can strengthen the user’s perception and emotional connection to the product. Consumers’ decision-making processes about the product can be analyzed with neuromarketing techniques. This can help to understand which features or design elements of a product trigger a purchase decision. This information plays an important role in determining which features should be emphasized in product design. In addition, data can be obtained on how long the product or brand lasts in users’ memory. This information can be used to create more memorable and attention-grabbing designs.
Prototype testing in the early stages is important to verify the functionality and usability of the product. These tests both improve the quality of the design and prevent costly mistakes.
Testing the design in terms of user experience in a certain group of consumers before production can increase the success rate of the product.
Reference: Psychologist Merve Altındağ
Erdoğan Yılmaz, E. Ürün Tasarımında Heyecan Ölçümü: Konsept Otomobillere Karşı Duyulan Heyecanlar Üzerine Bir Çalışma (Doctoral dissertation, Fen Bilimleri Enstitüsü).
ERDEN, O., AYKURT, F., ELDEM, C., & ŞAHİN, C. Developing STEM Activities with Design-Focused Thinking Approach.
