What is EMONET?
It is a brain-based neuromarketing method. Unlike traditional research methods, it provides precise results within a 95% confidence interval.
With EMONET technology, people’s emotions against any stimulus are measured by brain responses from the central and autonomic nervous systems. These responses are as follows:
– Blood flow in the forehead due to the central nervous system,
– The heart beats faster or slower depending on the autonomic nervous system and the dilation or contraction of the pupils of the eyes in response to the heartbeat,
– Deep brain structures project emotions through facial muscle movements.
How to Develop a Research Design for Facial Emotional State Analysis (EMONET)?
– The brand is listened to in order to understand the deepest distress by receiving a brief from the customer.
– The findings to be obtained are determined.
– Hypotheses, i.e. information to be tested in the study, are created.
– The names and number of emotions to be used in the study are determined.
How is the Sample Determined?
– Participants are found by NeuroMark according to the nature of the project and the brand target audience.
– If no breakdown is requested in the study, a sample group of 8-10 people is sufficient. A minimum of 8 people is required for each breakdown.
– Since each project is a unique study, the sample size and the number of breakdowns are mutually determined according to the target of the project.
How is the Participants’ Preparation and Informing Realized?
– Participants’ e-mail addresses and contact information are obtained.
– Usernames and passwords are determined specifically for each participant.
– Participants are informed by e-mail and phone on the implementation day.
– Introductions are made. Rules and stages are explained. Their questions are answered.
How is the Measurement Process Implemented?
– The study is carried out in the natural environment of the participants through their computer or phone cameras.
– They are logged into the system with the link and username-password sent during the information process.
– First, Personalized Emotion Analysis is performed. In other words, the emotions of the person are measured from their own situation.
– Then, the visual or auditory stimuli that the brand wants to be measured are shown to the participant.
– During these screenings, the participant is followed by the device camera and data is collected for facial emotion analysis.
How is the Data Analysis Process Performed?
– Scores belonging to different emotional states are processed by our analysis team and analyzed to reveal statistical significance.
– Emotion analysis is performed and graphs and videos are created. These values are shared with our communication and reporting team.
How is reporting and presentation done?
– Emotional state findings from our neuroscience team are analyzed by our communication and reporting team, and statistically significant scores are reported.
– A Powerpoint presentation is prepared and the resulting neuromarketing findings are strengthened by combining them with the results obtained through in-depth interviews.
– The results are supported with parameters, graphics and videos and presented to the brand.