Body sensations describe different sensory experiences in our body. Humans use sight, smell, taste, touch and hearing to perceive life and the environment. These perceptions allow us to understand and respond to environmental stimuli.
Body sensations may vary between individuals. Each person’s experience and perception of the senses is unique. For example, some people may react more sensitively to a loud sound, while others may react more intensely. Today, body sensations are actively measured in many areas of everyday life to provide quality information.
At the University of Turku in Finland, a study was conducted with the measurement of the sense of sight. The researchers focused on how watching visual art affects our emotions. A total of 1,186 people from different countries participated in the study and were asked to evaluate the emotions evoked by more than 300 works of art. The results of the study;
Professor Lauri Nummenmaa: “The bodily sensations evoked by the art contributed to the emotions, and the stronger the body’s response to the artwork, the stronger the emotions the person experienced.” The findings revealed how aesthetic experience can affect the body’s emotional response.
Conducting research by measuring body sensations gives us high reliability. Again, measurements facilitate many important issues from scientific research to marketing methods. In the world of marketing, understanding an individual’s sensory experiences and finding appropriate solutions for specific needs is one of the cornerstones, while body sensation measurement technology can provide data on the perceptions and sensations of each individual’s unique experience.
As a result, measuring body sensations can be an important tool in the world of marketing. Scientists have been rigorous in this regard. However, it is of great importance to use these measurements in accordance with ethical guidelines and to protect the privacy rights of the participants. Ignoring these sensitivities may cause problems in the long run. For this reason, it is useful to work with researchers who take ethical principles into consideration.
Reference:
Psychologist Merve Altındağ
“Bodilyfeelingsandaestheticexperience of art” byLauriNummenmaa et al. Cognition&Emotion
