We express our thoughts and feelings through our facial expressions and body language as well as through speech. Non-verbal expressions are perhaps as important as the verbal expressions we use in interpersonal communication. When we say mimics and body language, we include hand and arm movements and facial expressions. We always give messages to those around us with these actions and expressions. In fact, we express our emotions in a more real way with our facial expressions and body language rather than our words.
Mankind has come to these days thanks to verbal communication. However, body language, which is a supporter of verbal communication, is sometimes a mere reflection of the facts. Body language is mostly instinctive and consists largely of unconscious actions. Body language is the remnant of our primitive reflexes from the earliest times of humanity, when other creatures were perceived as prey or predators. These reflexes have programmed us to approach stimuli that look like prey and to avoid stimuli that look like predators. Therefore, as soon as we meet, we either warm up to someone or not. It is completely normal to have some impressions about people at first sight, to like some people right away, and to dislike others at all. The brain makes sense of these nonverbal expressions in one-fifth of a second. That’s why we often get some impressions of people at first sight.
This is where the power of neuromarketing comes in. The most striking feature of physical and neurologicalresearch is that it can measure the emotional response of individuals to verbal and visual stimuli within the limits of science. Neuroscience research shows that it is highly likely that we cannot voluntarily express our emotions correctly, even if we want to.
One of the great achievements of neuroscience is measuring emotions from facial expressions. The feelings of the person against any stimulus are measured and analyzed by the reflection of the responses from the Autonomic and Central Nervous System with the movements of the facial muscles.Expression of activation of the amygdala, orbitofrontal cortex, anterior cingulate cortex, and insula is reflected in facial movements.Expression of the analyzed emotions takes place through the amygdala and hippocampal system, while implicit and explicit emotional memory processes information.Implicit emotional memory is information that a person has recorded in the past and formed like a reflex.Explicit memory, on the other hand, is the experiences and information learned by the person himself.
“A man’s acts speak louder than his words.” – Dale Carnegie
Sometimes the eyes complete the sentences that the lips cannot. – Ahmed H. Müftüoğlu
“The meaning in a person’s voice, eyes and behavior is not less than his words.” – François de La Rochefaucauld
What we say is:“When the person’s body language and words contradict, take the body seriously”.
CONCLUSION: When the other person’s body language and words contradict, take the body seriously.
