{"id":5853,"date":"2024-01-11T12:25:08","date_gmt":"2024-01-11T12:25:08","guid":{"rendered":"https:\/\/neuro-mark.com\/?p=5853"},"modified":"2024-01-11T12:25:10","modified_gmt":"2024-01-11T12:25:10","slug":"7-steps-on-how-to-implement-emonet","status":"publish","type":"post","link":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/","title":{"rendered":"7 Steps on How to Implement EMONET"},"content":{"rendered":"\n

What is EMONET?<\/strong><\/p>\n\n\n\n

It is a brain-based neuromarketing method. Unlike traditional research methods, it provides precise results within a 95% confidence interval.<\/p>\n\n\n\n

With EMONET technology, people’s emotions against any stimulus are measured by brain responses from the central and autonomic nervous systems. These responses are as follows:<\/p>\n\n\n\n

– Blood flow in the forehead due to the central nervous system,<\/p>\n\n\n\n

– The heart beats faster or slower depending on the autonomic nervous system and the dilation or contraction of the pupils of the eyes in response to the heartbeat,<\/p>\n\n\n\n

– Deep brain structures project emotions through facial muscle movements.<\/p>\n\n\n\n

How to Develop a Research Design for Facial Emotional State Analysis (EMONET)?<\/p>\n\n\n\n

– The brand is listened to in order to understand the deepest distress by receiving a brief from the customer.<\/p>\n\n\n\n

– The findings to be obtained are determined.<\/p>\n\n\n\n

– Hypotheses, i.e. information to be tested in the study, are created.<\/p>\n\n\n\n

– The names and number of emotions to be used in the study are determined.<\/p>\n\n\n\n

How is the Sample Determined?<\/p>\n\n\n\n

– Participants are found by NeuroMark according to the nature of the project and the brand target audience.<\/p>\n\n\n\n

– If no breakdown is requested in the study, a sample group of 8-10 people is sufficient. A minimum of 8 people is required for each breakdown.<\/p>\n\n\n\n

– Since each project is a unique study, the sample size and the number of breakdowns are mutually determined according to the target of the project.<\/p>\n\n\n\n

How is the Participants’ Preparation and Informing Realized?<\/p>\n\n\n\n

– Participants’ e-mail addresses and contact information are obtained.<\/p>\n\n\n\n

– Usernames and passwords are determined specifically for each participant.<\/p>\n\n\n\n

– Participants are informed by e-mail and phone on the implementation day.<\/p>\n\n\n\n

– Introductions are made. Rules and stages are explained. Their questions are answered.<\/p>\n\n\n\n

How is the Measurement Process Implemented?<\/p>\n\n\n\n

– The study is carried out in the natural environment of the participants through their computer or phone cameras.<\/p>\n\n\n\n

– They are logged into the system with the link and username-password sent during the information process.<\/p>\n\n\n\n

– First, Personalized Emotion Analysis is performed. In other words, the emotions of the person are measured from their own situation.<\/p>\n\n\n\n

– Then, the visual or auditory stimuli that the brand wants to be measured are shown to the participant.<\/p>\n\n\n\n

– During these screenings, the participant is followed by the device camera and data is collected for facial emotion analysis.<\/p>\n\n\n\n

How is the Data Analysis Process Performed?<\/p>\n\n\n\n

– Scores belonging to different emotional states are processed by our analysis team and analyzed to reveal statistical significance.<\/p>\n\n\n\n

– Emotion analysis is performed and graphs and videos are created. These values are shared with our communication and reporting team.<\/p>\n\n\n\n

How is reporting and presentation done?<\/p>\n\n\n\n

– Emotional state findings from our neuroscience team are analyzed by our communication and reporting team, and statistically significant scores are reported.<\/p>\n\n\n\n

– A Powerpoint presentation is prepared and the resulting neuromarketing findings are strengthened by combining them with the results obtained through in-depth interviews.<\/p>\n\n\n\n

– The results are supported with parameters, graphics and videos and presented to the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

It is a brain-based neuromarketing method. Unlike traditional research methods, it provides precise results within a 95% confidence interval.<\/p>\n","protected":false},"author":1,"featured_media":5855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368],"tags":[73,387,72,162,64,65,392],"class_list":["post-5853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-2-2","tag-brain-studies","tag-emonet-2","tag-emotions","tag-marketing","tag-neuromarketing","tag-neuroscience","tag-research"],"yoast_head":"\n7 Steps on How to Implement EMONET - NeuroMark<\/title>\n<meta name=\"description\" content=\"It is a brain-based neuromarketing method. Unlike traditional research methods, it provides precise results within a 95% confidence interval.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Steps on How to Implement EMONET - NeuroMark\" \/>\n<meta property=\"og:description\" content=\"It is a brain-based neuromarketing method. Unlike traditional research methods, it provides precise results within a 95% confidence interval.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/\" \/>\n<meta property=\"og:site_name\" content=\"NeuroMark\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-11T12:25:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-11T12:25:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/neuro-mark.com\/wp-content\/uploads\/2024\/01\/7-Steps-on-How-to-Implement-EMONET.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"379\" \/>\n\t<meta property=\"og:image:height\" content=\"192\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"neuromark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"neuromark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/\"},\"author\":{\"name\":\"neuromark\",\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/#\\\/schema\\\/person\\\/2b543246f8c1d50da0d92404646de78f\"},\"headline\":\"7 Steps on How to Implement EMONET\",\"datePublished\":\"2024-01-11T12:25:08+00:00\",\"dateModified\":\"2024-01-11T12:25:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/\"},\"wordCount\":513,\"publisher\":{\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/neuro-mark.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/7-Steps-on-How-to-Implement-EMONET.jpg\",\"keywords\":[\"brain studies\",\"emonet\",\"emotions\",\"marketing\",\"neuromarketing\",\"neuroscience\",\"research\"],\"articleSection\":[\"uncategorized-2\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/\",\"url\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/\",\"name\":\"7 Steps on How to Implement EMONET - NeuroMark\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/neuro-mark.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/7-Steps-on-How-to-Implement-EMONET.jpg\",\"datePublished\":\"2024-01-11T12:25:08+00:00\",\"dateModified\":\"2024-01-11T12:25:10+00:00\",\"description\":\"It is a brain-based neuromarketing method. Unlike traditional research methods, it provides precise results within a 95% confidence interval.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/neuro-mark.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/7-Steps-on-How-to-Implement-EMONET.jpg\",\"contentUrl\":\"https:\\\/\\\/neuro-mark.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/7-Steps-on-How-to-Implement-EMONET.jpg\",\"width\":379,\"height\":192},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/7-steps-on-how-to-implement-emonet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ana sayfa\",\"item\":\"https:\\\/\\\/neuro-mark.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Steps on How to Implement EMONET\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/#website\",\"url\":\"https:\\\/\\\/neuro-mark.com\\\/\",\"name\":\"NeuroMark\",\"description\":\"Bilin\u00e7d\u0131\u015f\u0131 ve Duygu D\u00fcnyas\u0131na Yolculuk\",\"publisher\":{\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/neuro-mark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/#organization\",\"name\":\"Neuromark\",\"url\":\"https:\\\/\\\/neuro-mark.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/neuro-mark.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/logo_nm1-300x100-1.png\",\"contentUrl\":\"https:\\\/\\\/neuro-mark.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/logo_nm1-300x100-1.png\",\"width\":300,\"height\":100,\"caption\":\"Neuromark\"},\"image\":{\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/neuromark___\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC1L9S24BMWwDKD-eG078h9w\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/neuro-mark.com\\\/#\\\/schema\\\/person\\\/2b543246f8c1d50da0d92404646de78f\",\"name\":\"neuromark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/754f048fcef172a2418b475d0902984ccebddcddc974c5aa804bc10405e03aa3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/754f048fcef172a2418b475d0902984ccebddcddc974c5aa804bc10405e03aa3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/754f048fcef172a2418b475d0902984ccebddcddc974c5aa804bc10405e03aa3?s=96&d=mm&r=g\",\"caption\":\"neuromark\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Steps on How to Implement EMONET - NeuroMark","description":"It is a brain-based neuromarketing method. Unlike traditional research methods, it provides precise results within a 95% confidence interval.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/","og_locale":"en_US","og_type":"article","og_title":"7 Steps on How to Implement EMONET - NeuroMark","og_description":"It is a brain-based neuromarketing method. Unlike traditional research methods, it provides precise results within a 95% confidence interval.","og_url":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/","og_site_name":"NeuroMark","article_published_time":"2024-01-11T12:25:08+00:00","article_modified_time":"2024-01-11T12:25:10+00:00","og_image":[{"width":379,"height":192,"url":"https:\/\/neuro-mark.com\/wp-content\/uploads\/2024\/01\/7-Steps-on-How-to-Implement-EMONET.jpg","type":"image\/jpeg"}],"author":"neuromark","twitter_card":"summary_large_image","twitter_misc":{"Written by":"neuromark","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/#article","isPartOf":{"@id":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/"},"author":{"name":"neuromark","@id":"https:\/\/neuro-mark.com\/#\/schema\/person\/2b543246f8c1d50da0d92404646de78f"},"headline":"7 Steps on How to Implement EMONET","datePublished":"2024-01-11T12:25:08+00:00","dateModified":"2024-01-11T12:25:10+00:00","mainEntityOfPage":{"@id":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/"},"wordCount":513,"publisher":{"@id":"https:\/\/neuro-mark.com\/#organization"},"image":{"@id":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/#primaryimage"},"thumbnailUrl":"https:\/\/neuro-mark.com\/wp-content\/uploads\/2024\/01\/7-Steps-on-How-to-Implement-EMONET.jpg","keywords":["brain studies","emonet","emotions","marketing","neuromarketing","neuroscience","research"],"articleSection":["uncategorized-2"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/","url":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/","name":"7 Steps on How to Implement EMONET - NeuroMark","isPartOf":{"@id":"https:\/\/neuro-mark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/#primaryimage"},"image":{"@id":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/#primaryimage"},"thumbnailUrl":"https:\/\/neuro-mark.com\/wp-content\/uploads\/2024\/01\/7-Steps-on-How-to-Implement-EMONET.jpg","datePublished":"2024-01-11T12:25:08+00:00","dateModified":"2024-01-11T12:25:10+00:00","description":"It is a brain-based neuromarketing method. Unlike traditional research methods, it provides precise results within a 95% confidence interval.","breadcrumb":{"@id":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/#primaryimage","url":"https:\/\/neuro-mark.com\/wp-content\/uploads\/2024\/01\/7-Steps-on-How-to-Implement-EMONET.jpg","contentUrl":"https:\/\/neuro-mark.com\/wp-content\/uploads\/2024\/01\/7-Steps-on-How-to-Implement-EMONET.jpg","width":379,"height":192},{"@type":"BreadcrumbList","@id":"https:\/\/neuro-mark.com\/en\/7-steps-on-how-to-implement-emonet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ana sayfa","item":"https:\/\/neuro-mark.com\/en\/"},{"@type":"ListItem","position":2,"name":"7 Steps on How to Implement EMONET"}]},{"@type":"WebSite","@id":"https:\/\/neuro-mark.com\/#website","url":"https:\/\/neuro-mark.com\/","name":"NeuroMark","description":"Bilin\u00e7d\u0131\u015f\u0131 ve Duygu D\u00fcnyas\u0131na Yolculuk","publisher":{"@id":"https:\/\/neuro-mark.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/neuro-mark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/neuro-mark.com\/#organization","name":"Neuromark","url":"https:\/\/neuro-mark.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/neuro-mark.com\/#\/schema\/logo\/image\/","url":"https:\/\/neuro-mark.com\/wp-content\/uploads\/2020\/01\/logo_nm1-300x100-1.png","contentUrl":"https:\/\/neuro-mark.com\/wp-content\/uploads\/2020\/01\/logo_nm1-300x100-1.png","width":300,"height":100,"caption":"Neuromark"},"image":{"@id":"https:\/\/neuro-mark.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/neuromark___\/","https:\/\/www.linkedin.com\/company","https:\/\/www.youtube.com\/channel\/UC1L9S24BMWwDKD-eG078h9w"]},{"@type":"Person","@id":"https:\/\/neuro-mark.com\/#\/schema\/person\/2b543246f8c1d50da0d92404646de78f","name":"neuromark","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/754f048fcef172a2418b475d0902984ccebddcddc974c5aa804bc10405e03aa3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/754f048fcef172a2418b475d0902984ccebddcddc974c5aa804bc10405e03aa3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/754f048fcef172a2418b475d0902984ccebddcddc974c5aa804bc10405e03aa3?s=96&d=mm&r=g","caption":"neuromark"}}]}},"_links":{"self":[{"href":"https:\/\/neuro-mark.com\/en\/wp-json\/wp\/v2\/posts\/5853\/"}],"collection":[{"href":"https:\/\/neuro-mark.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/neuro-mark.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/neuro-mark.com\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/neuro-mark.com\/en\/wp-json\/wp\/v2\/comments\/?post=5853"}],"version-history":[{"count":1,"href":"https:\/\/neuro-mark.com\/en\/wp-json\/wp\/v2\/posts\/5853\/revisions\/"}],"predecessor-version":[{"id":5857,"href":"https:\/\/neuro-mark.com\/en\/wp-json\/wp\/v2\/posts\/5853\/revisions\/5857\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neuro-mark.com\/en\/wp-json\/wp\/v2\/media\/5855\/"}],"wp:attachment":[{"href":"https:\/\/neuro-mark.com\/en\/wp-json\/wp\/v2\/media\/?parent=5853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neuro-mark.com\/en\/wp-json\/wp\/v2\/categories\/?post=5853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neuro-mark.com\/en\/wp-json\/wp\/v2\/tags\/?post=5853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}