1.0NeuroMarkhttps://neuro-mark.com/en/neuromarkhttps://neuro-mark.com/en/author/neuromark/rich600338<blockquote class="wp-embedded-content" data-secret="nA5uvX8DoB"><a href="https://neuro-mark.com/en/political-elections-and-emotions/">Political Elections and Emotions</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://neuro-mark.com/en/political-elections-and-emotions/embed/#?secret=nA5uvX8DoB" width="600" height="338" title="“Political Elections and Emotions” — NeuroMark" data-secret="nA5uvX8DoB" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://neuro-mark.com/wp-content/uploads/2024/04/Ekran-Alintisi.jpg716400Today, it is generally accepted that political leaders use both rational and emotional communication strategies to influence voter behavior. Research shows that emotional factors are only as influential as logical factors in voters' decision-making processes. Although the historical origins of emotional manipulation in favor of power date back to ancient times, recent scientific research has made the use of these strategies more sophisticated and effective.